I build syllabuses, develop STEM departments and design creative learning grounded in sound pedagogy. My AI pedagogy practice helps educators, learners and teams explore new ways to learn and create.
I help people communicate ideas clearly through visual storytelling, presentations and branding, combining creative direction with words, images and motion.
What would you create if the old limits no longer applied?
I’ve always known this was where technology was heading. What we call AI is the point we’ve been waiting to reach: the tools getting out of our way so we can use our imagination.
The real work now is deciding what we want to create. It has never been more important to get in a room, think together and use creative practice to build new syllabuses, workshops and activities.
My workshops help you set your creativity free and shape your world around your tastes, goals and ambitions. We experiment, make and reflect, keeping your ideas and learning at the centre.
Book a live session for yourself or your team. Bring an idea, a creative challenge or a learning goal, and explore what you can make with AI.
On-site workshops and consultancy
Work with me in person on INSET staff training days, with team leaders or heads of department. Together, we can build syllabuses, workshops and creative activities grounded in sound pedagogy.
Teachers and students together
Explore reverse classroom models and shared creative practice, with students and teachers learning from one another. Make, question and test ideas together, with room for learners to lead and explain their thinking.
Basepoint · Morocco
As Head of Pedagogy at Basepoint, I run workshops throughout Morocco, bringing together education, technology and creative practice. Get in touch to plan a session for your school, organisation or team.
Career map · 1995 to now
My work and teaching history.
From early internet businesses and visual design to schools, creative workshops and software. Open a role or project to read more. Dates are approximate, and some roles overlap.
Study and trainingEmploymentContract / freelanceBusiness ownership
1995 to 1996
@Cafe NYC · Manager
Manager · trainer
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Managed @Cafe in New York during its first year, helping visitors understand the early web and supporting launches and IPO events. The work included events connected with MTV, Jackie Chan, Bill Gates, Jaron Lanier and Playboy, and combined technology, education, hospitality and communication.
1997
London College of Printing
3D animation course
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Studied 3D modelling and animation at the London College of Printing. This extended an existing graphic and web design practice into motion, spatial design and the technical construction of digital images.
1997
TV presenter
Chips With Everything
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Appeared as a technology panellist and presenter, including work on Chips with Everything for Sky TV. The role involved discussing the internet, digital culture and emerging technology for a general television audience.
1997 to 1999
Simply Internet UK
Creative director and trainer
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Worked across web design, client support, training and creative direction during the early commercial internet. Much of the role involved explaining unfamiliar technology in ordinary language and helping organisations establish their first useful presence online.
1999 to 2000
Swish Multimedia · Australia
3D modeller · interface & kiosk developer
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Worked with Swish Multimedia in Australia as a 3D modeller, interface designer and kiosk developer on the Laminex Design Wizard. The touchscreen interface let customers combine finishes and visualise kitchen and bathroom designs. I created and batch-rendered 3D elements for the interactive experience.
1999 to now
Visual designer & 3D artist
Freelance practice · web, 3D, motion, graphics and presentations
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Maintained an ongoing freelance practice across graphic design, web, 3D, motion graphics and presentations. Through Full Comms, I was also brought in as a senior designer for project-based corporate work, including Snap-on and other corporate accounts.
2000 to 2003
Simply Internet Spain
Creative director and trainer
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Returned to Simply Internet after a year in Australia, joining its operation in Spain. The role continued the same mixture of design, technical support, training and communication while working with a different client base and cultural setting.
2002 to 2006
UI & kiosk design
Freelance · Barcelona
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Worked freelance in Barcelona across UI design and interactive kiosks, developing screen layouts, navigation and visual assets for interactive experiences. This period brought together interface design, 3D modelling and practical development, building on my earlier touchscreen kiosk work with Swish Multimedia.
2003 to 2006
Da Vinci Art School
Fine art
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Studied life drawing and fine art at Da Vinci Art School over several years. The practice developed observation, proportion, composition and the discipline of working directly from a subject.
2003 to 2005
James Casey Photo
Photography and training studio
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Ran a photography studio in Barcelona, producing commercial photography and delivering practical workshops. The work covered image-making, client projects, studio management and teaching people how to use photography as a communication tool.
2006
Bournemouth University
3D animation & visualisation
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Studied 3D modelling, animation and visualisation at degree level at Bournemouth University. The course developed technical production skills while connecting image-making with narrative, design and spatial communication.
2007 to 2008
City College
Jazz piano
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Studied jazz piano at City College. This was a focused period of learning harmony, rhythm, improvisation and the practical discipline required to listen and respond while working within a structure.
2007 to 2008
Trinity College
Cert TESOL
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Completed the Trinity Cert TESOL to develop formal teaching skills and create opportunities to travel. The teaching framework later became useful beyond language education, particularly when adapting design and technology subjects for different learners.
2007 to 2012
Full Circle Films
Creative director
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Worked in-house across creative direction and technology consultancy. The role included improving digital workflows, streamlining the use of Google Workspace and helping the organisation choose and use practical systems more effectively.
2010 to 2011
Second Home
Photographer
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Commissioned to photograph 100 vintage designer chairs for a Second Home launch campaign. I handled photography, post-production and graphic design, creating material for boxed printed cards, posters and booklets.
2012 to 2015
University of Brighton
BA Hons · Fine Art
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Completed a three-year BA (Hons) in Fine Art at the University of Brighton. The course focused on contemporary practice, critical thinking, research and the development of an independent body of work across different media.
2012 to 2016
Culture Shift
Workshop facilitator · project builder · mentor
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Worked with schools across Sussex, delivering workshops in careers guidance, mentoring and creative practice. The work used process-based activities to help young people explore ideas, build confidence and make informed decisions about education and work.
2013 to 2015
The Knowledge Academy
Instructor
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Delivered corporate and professional training across 3D animation, visualisation, filmmaking, photography and post-production. Courses covered tools including After Effects, Final Cut Pro and Adobe Photoshop, alongside practical instruction in production workflows and visual communication.
2013 to 2016
Hampstead School
STEM consultant, trainer & mentor
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Supported Hampstead School through STEM consultancy, workshops and mentoring. The role combined practical technology projects with guidance for students and staff, helping connect creative work, technical skills and longer-term educational choices.
2013 to now
Education consultant & trainer
STEM departments · curriculum and teacher development
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Developed and delivered education programmes for schools, universities and training providers. The work includes curriculum design, department development, teacher training and classroom delivery, with an emphasis on making creative and technical subjects accessible to different learners.
2015 to 2016
American Pacific School
Media, design and drama instructor
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Taught media, design and drama at American Pacific School in Chiang Mai. Classes combined practical production, visual communication and performance, giving students several ways to develop and present ideas.
2015 to 2018
London Academy Casablanca
Built STEM department · curriculum and instruction
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Designed and built the school's STEM department from the ground up. This included the syllabus, curriculum, teaching programme, equipment, working methods and physical learning environment, as well as delivering classes and establishing how the department operated.
2016 to 2017
iPad Artworks
Digital media workshops
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Created and ran a small workshop business using iPads to support creative practice in schools. Sessions treated the device as an accessible tool for drawing, photography, animation and storytelling, with the focus placed on ideas and process rather than the technology itself.
2017
Ratchapat University
Language instructor
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Delivered evening English sessions at Ratchapat University. The work focused on practical language use, conversation and adapting teaching to adult learners attending alongside their other studies and commitments.
2017 to 2018
Klerq / Threedeemee
3D modeller
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Managed the 3D function for a fashion visualisation platform. The role covered modelling workflows, digital garment and product assets, production standards and the delivery of consistent visual output for the wider platform.
2018 to now
Signal Maritime
Brand, data and product design consultant
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Provided ongoing design and consultancy across Signal Maritime and related companies. Work has included branding, data visualisation, product development, presentations, investor materials and retained support for complex commercial and operational communication.
2018 to now
Systems & product designer
Freelance practice · software, workflows and AI
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Maintained an ongoing freelance practice designing software products, operational workflows and AI-assisted prototypes. The work starts with an unclear practical problem and develops it into a system, interface or working product that people can test and use.
2018 to 2019
Khalil Gibran School
Media, design and drama instructor
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Taught media, design and drama following the work at London Academy Casablanca. Lessons used practical projects, visual storytelling and performance to help students develop ideas through several different forms.
2019 to 2022
Hartree Partners
Creative director / project architect
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Delivered a complete brand and communications project for Hartree Partners. The commission covered identity, website design, corporate communications and the structure of a coherent digital platform for presenting the organisation and its work.
2019 to 2024
Emotion Graphics / Pitchflow
Founder & lead designer
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Founded and led a small design practice focused on visual communication, presentation systems and digital projects. Work included corporate identities, pitch materials, investor decks and the practical design support needed to carry ideas across different formats.
2020 to 2024
Shipergy / LQM
Creative director · project architect
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Supported Shipergy and LQM with retained creative and project work in the shipping sector. This included brand development, websites, product communication, investor materials and translating technical or commercial information into clear visual systems.
2022 to 2023
Immersive Entertainment
Creative director
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Provided retained creative services for Immersive Entertainment over approximately one year. The work covered branding, website development and the design of a new platform supporting ticketing, sales and customer communication.
2023 to now
Vessel Check
Founder · CEO · product development
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Founder, CEO and developer of Vessel Check, a shipping compliance platform designed to make vessel screening clearer and more practical. The role covers product direction, interface design, development and the operational detail behind the service.
2024 to now
Sanction Check
Founder · CEO · product development
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Founder, CEO and developer of Sanction Check, a SaaS product for sanctions screening in the shipping sector. The work includes product strategy, workflow design, software development and presenting complex compliance information clearly.
2024 to now
UpNext.ma
Workshops in Morocco
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Developed UpNext.ma as an ongoing workshop initiative in Morocco. Programmes cover design, software engineering and creative practice, using practical projects to help young people and adults learn by making and testing ideas.
2024 to now
Lifelines
Founder · CEO · product development
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Founded Lifelines, a platform for mapping life events, relationships and experiences. The work combines product strategy, interface design and software development to help people see and communicate patterns over time.
2026 to now
Basepoint · Morocco
Head of Pedagogy
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Head of Pedagogy at Basepoint in Morocco, from approximately August 2026 to the present. I run workshops throughout Morocco, bringing together education, technology and creative practice.
Workshops, talks and coaching built around what you want people to learn. We can shape a creative session, develop a syllabus, support your teachers, explore AI in the classroom or plan how a STEM department grows.
Bring an idea you want to explore. Use creative practice and AI to develop it, make something and discover possibilities beyond the tools and ways of working you already know.
Use the previous and next buttons, arrow keys, or swipe to browse the workshops.
Words · Images · Design
Communication.
I combine words, images and design to give ideas a clear shape. Whether you need to explain something complex, make a persuasive case or communicate online, I build the story around your audience.
01
Infographic design
I turn complex information into visual stories people can follow. From data and processes to reports and big ideas, I shape the diagrams, illustrations and visual hierarchy around what the audience needs to understand.
I build a clear narrative and visual language for pitches, proposals, talks and training. We work on the message, flow and slides together, so your deck helps you explain an idea with confidence.
I bring words, identity and design together for websites and landing pages. From the first headline to the next step, I make it clear who you are, what you offer and why it matters.
Schools, organisations and creative teams I’ve worked with across education, product design and communication.
Snap-on
Full Comms
University of Brighton
Photoworks
Culture Shift
Southern Screen
Hampstead School
The Knowledge Academy
Full Circle Films
American Pacific School
Contact
Get in touch.
If you’d like to book an AI or creative workshop, develop a syllabus or STEM department, build a product, or get help communicating an idea, I’d be glad to hear from you.